No doubt about it, Panerai is and has something different, or at least that’s how they make me feel. Let me share with you an example on how they make all around them classy and especial.
In january, there’s a huge event in Geneva where, for one full week, many of the mayor brands present their novelties and trends for the year. This event is called the Salon International de la Haute Horlogerie, but is better known as SiHH. Maybe the name doesn’t ring any bell to you, something I perfectly understand because 2 years ago I didn’t know this event existed, so if you want to know more about the event, here’s the link to their website.
Back to the main course of the post, a couple of weeks ago I received an invitation from Madrid’s Panerai Boutique to go to the presentation of some of the 2012 novelties that the brand had announced in SIHH. Wow! I could touch the watches I had only been able to watch in pictures, so I marked the date in my agenda and was lucky enough to go and spend a couple of hours with other “paneristi” fans in a perfectly organized event.
It was all about Italy and it’s quality products. We were hosted by a sommelier that came to present us 3 italian wines he selected because of their paring characteristics with the 3 new models that were presented in the event. The wines were Vajra Dolcetto Dalba Coste&Fossati 2010, Tesdechi Amorane della Valpolicella Clasico 2007 and Argiano Solengo 2007. The models were the PAM424, the PAM441 and the PAM438, better know as the “tutonnero” (all black).
They say a picture speaks better than words, so here are a couple of them. Only watches sorry, the wine was so good that when I tried to make a picture, I had drinked it ;-). The 3 novelties together:
Now, a close picture of each of them, starting with my favorite, the PAM 424, with a california dial (mixed roman and arabic numbers), date at the “3” and the Panerai logo. In the middle, the PAM 441 with a 1950 ceramic case, GMT function and date. The picture on the right is of the PAM438 with a ceramic bracelet and with darkened pieces of the movement.
Once the party got going, some other new models that were brought by the people in the boutique and we started looking and “testing” how they fitted. Another group picture of some of the pieces we were lucky to try. Amazing the PAM422 (first one on the left) that by deserves his own presentation. It’s like the PAM 372, one of the brands most recognized and valued piece, but with sapphire glass instead of plexiglass. Personally, this just makes this watch perfect.
Last but not least, some whristshots with the 422 (it has a 47mm case!), 441 and 438
Let’s face it, I’m a Panerai fan. I have to admit that 3 years ago, I didn’t even know them nor the basics of this italian brand founded in 1860 by Giovanni Panerai in beautiful city of Florence. Now, I recon the differences between a Radiomir and a Luminor, understand the special characteristics of their submersible watches, and have them at the top of my pick list.
Now let me get your opinion. Do you like this watchmaker or you didn’t know him at all? From the 3 watches, which one is your favorite?